The owner of Forward Fit reached out to me to help her establish branding for her professional training gig. She came to me with the company name and motto.

She wanted to approach this from a multiple product perspective, so I developed the Forward Fit logo intentionally to be able to accommodate product branding as well and provided her all the image files.

We went through many iterations of concepts to fully develop her branding feel.

At one point, an “arrows” concept was being considered but in the end she went with the strongest idea with a motivating color palette.

• Check out her page at: Forward Fit Loudoun County